Built growth engines for cannabis when ads were illegal. Scaled fintech before Apple Pay existed. Now engineering crypto launches that don't rely on hype cycles.
Web3 projects face constraints worse than cannabis or fintech
Google, Meta, LinkedIn restrict or ban crypto advertising. Can't buy your way to growth.
SEC enforcement, global compliance variations, ever-changing rules. One wrong claim = lawsuit.
Community tired of pump-and-dump playbooks. Need sustainable growth systems instead.
Post-FTX, post-Terra—users skeptical by default. Traditional marketing = red flags.
Practical strategies, market analysis, and regulatory updates for Web3 marketers
Launched phygital NFT platform in 2021—NFC-enabled physical collectibles before it was mainstream. Navigated OpenSea listing, smart contract audits, Discord community building.
Growth marketing for stablecoin and DeFi projects. Token incentive design, liquidity provider acquisition, governance community activation.
Built contributor acquisition systems for DAOs. On-chain reputation, bounty programs, progressive decentralization roadmaps.
Real-world asset tokenization go-to-market. Regulatory compliance positioning, institutional investor education, traditional finance bridge-building.
Learn the fundamentals before you build
Cannabis, fintech, wine—all had advertising bans, compliance nightmares, skeptical audiences. Crypto is the same pattern. I've built systems that work despite constraints, not because of freedom.
Most crypto marketers chase trends. I build compounding systems: referral mechanics, community flywheels, content that ranks for years. Your project needs to survive winter, not just ride bull runs.
Built payment processing before Apple Pay. Launched e-commerce for wine before DTC was mainstream. I speak both traditional finance and Web3—critical for RWA projects and institutional adoption.
2021: Launched NFT platform with NFC integration. Not theory—actual smart contracts, actual community, actual marketplace listings. I've been in the Discord trenches.
Can't run ads? Good. Community tired of hype? Perfect. Regulatory uncertainty? We've navigated worse.
Book a strategy call to discuss how systems thinking from regulated industries translates to Web3 growth.