ABOUT
Engineering Viral Growth Systems
25 years scaling regulated industries. NIKE DNA + Crypto Native + AI Automation = Compound growth systems that turn compliance into competitive advantage.
25 years scaling regulated industries. NIKE DNA + Crypto Native + AI Automation = Compound growth systems that turn compliance into competitive advantage.
Most marketing is rented attention. I build owned growth engines that compound over time.
Network effects. Viral loops. Community-driven discovery. These aren't buzzwords—they're architectural decisions that determine whether you're paying for customers or customers are bringing you customers.
I've spent 25 years in the hardest marketing environment possible: regulated industries where you can't say what you want, target who you want, or move as fast as you want. Cannabis, crypto, finance—industries where compliance is a moat, not a burden.
From NIKE to Crypto—Building Growth Systems Across Industries
The Foundation: Learned brand architecture from the best. NIKE didn't sell shoes—they sold belief systems. Every campaign was a cultural movement.
Impact: Worked on campaigns that moved culture. Learned that great marketing isn't about features—it's about identity transformation.
The Crucible: Took NIKE's playbook into industries where everything is illegal until proven otherwise. Cannabis, finance, wine—places where compliance kills most marketing strategies.
When you can't buy attention, you have to engineer discovery. When you can't make bold claims, you have to build trust engines. When you can't move fast, you have to build systems that compound.
Impact: Turned regulatory constraints into competitive moats. Built growth systems that worked when traditional marketing was illegal.
The Evolution: Crypto taught me tokenomics and network effects at scale. AI taught me how to automate the creative process without losing the soul.
Impact: Built the operating system for modern marketing—where automation meets authenticity, and compliance becomes a feature, not a bug.
The Synthesis: Everything I've learned—packaged into three core systems that work regardless of industry, budget, or regulatory constraints.
I'm not here to rent you customers. I'm here to build you a machine that generates compound growth. Every customer brings more customers. Every piece of content creates distribution. Every compliance requirement becomes a competitive advantage.
Current Focus: Helping regulated industries build the growth systems they were told were impossible.
Before building anything new, I map your current state. What's working? What's broken? Where are the bottlenecks? What constraints do we have to work within?
Growth isn't random. It's architected. I design systems where each component feeds the next—discovery leads to conversion, conversion builds trust, trust creates discovery.
Manual marketing doesn't scale. I build systems that run on their own—automated content engines, self-reinforcing viral loops, compliance systems that protect as they grow.
Every action creates data. Every data point improves the system. I build feedback loops that make the engine smarter, faster, and more efficient over time.
If you're in a regulated industry and tired of renting customers, let's talk. I'll show you how to turn your constraints into competitive advantages.