FRACTIONAL CMO • REGULATED INDUSTRIES

We Engineer Viral Growth Systems That Compound

Network effects + compliance mastery + 25+ years scaling brands in the most regulated markets. NIKE DNA meets crypto-native innovation meets AI automation.

$1M
Year One Revenue
Flowsent Cannabis Platform
400%
Sales Growth
Australian Government Initiative
63.7M
Organic Impressions
#MerlotMe Viral Campaign

Three Systems, One Growth Engine

Discovery Engine

How prospects find you in the AI era. AEO/LLM optimization, brand narrative architecture, on-chain credentialing. Become the source LLMs cite when your category is mentioned.

Explore Discovery

Conversion Engine

How prospects become pipeline. Automated demand generation, AI-powered workflows, CRM architecture. Predictable revenue growth at scale without scaling headcount.

Explore Conversion

Trust Engine

How prospects verify credibility. Case studies with metrics, blockchain credentials, community proof. Establish trust before the first sales call.

Explore Trust
Case Study

How We Hit $1M Revenue in Year One

Challenge

Launch cannabis delivery business in the most regulated market in America. Restricted payment rails. Zero brand awareness. Customer education required at every touchpoint.

System Built

AI chatbot (ABBI) for compliance-aware customer education, viral referral architecture, automated demand generation pipeline, regulatory-safe messaging framework.

Results
  • $1M revenue year one
  • #1 Yelp ranking in market
  • 42% SEO traffic growth
  • 28% social engagement increase
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Flowsent Cannabis Delivery
Rick Bakas - Fractional CMO

Three Decades, Three Educations

1995–2003

NIKE — Brand Architecture DNA

8 years as Senior Designer and Art Director. Jordan Brand. Tiger Woods. Major sports team identity redesigns (Broncos, Giants, Oregon Ducks). Learned world-class brand building and ruthless creative discipline.

2003–2020

Startups — 0→1 Operating Experience

Co-founded 3 companies: PressPay (mobile payments before Apple Pay), Flowsent (cannabis delivery, $1M year one), Pin Club (Solana NFT with token economy). Exited. Learned how to ship in chaos.

2020–2025

Crypto + AI — Building the Future

CMO for KYOTO Protocol blockchain. Architecting AI-powered marketing systems. Engineering growth engines for the third marketing architecture where LLMs control discovery.

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